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18h UTC; FRIDAY, 10 MAY 2013: One of the more legendary stories of Old-Time Radio (howbeit rather apocryphal, as Snopes.com is quick to point out) involves the host of a much-loved children's radio programme who, having signed off for the day, and thinking his microphone was switched off, uttered under his breath some remark to the effect of "I guess that'll hold the little bastards"--which wound up being heard over the airwaves, prompting much in the way of angry phone calls and telegrams to the station in question as were enough to force him off the air for a "reasonable interval."

(The story preceding has often been told about New York children's radio legend "Uncle Don" Carney; however, he denies engaging in any such behaviour untoward. Similar stories were told about children's show hosts in Philadelphia, Cleveland and San Francisco; the late Kermit Schaefer contained this reputed "blooper" on his compendium albums, howbeit without independent verification; and a 1993 episode of The Simpsons alludes to this urban myth--howbeit updated for television.)

So why do I bring this specimen of Urban Legend up, you may ask?

Simple: Given where conservative radio prolefeeder Rush Limbaugh's name, repute and prestige have gone to the toilet big time thanks to ongoing online and social-media campaigns of "name-and-shame" vis-a-vis such as advertise on his programme, both nationally and locally, as are actually working: To date, some 2,300 companies (including all but two of the top 50 national advertisers) have pulled their advertising from Limbaugh's programme, or have otherwise instructed their media buyers to avoid "politically controversial" programmes (not just that of Limbaugh, but also those of Sean Hannity, Glenn Beck, Bill O'Reilly, Laura Ingraham and Tom Leykis) when buying ad time, especially in local markets.

And, unfortunately for Limbaugh, such may be the start of his unravelling:
Cumulus Media, whose New York City flagship, WABC-AM, is likewise that of Limbaugh's show, is reportedly considering letting its current contract with Limbaugh lapse at the end of the year, citing serious loss of ad revenue thanks to these "name-and-shame" campaigns. Separately, the Premiere Radio Networks unit of Clear Channel Communications, as syndicates Limbaugh to some 600 stations nationwide, is reportedly reviewing its current syndication contract (as lapses in 2015) in view of Clear Channel's financial situation.

Which, in any event, could torture The Oxycontin Boar into madness all the more: Within measurable distance, watch for The Oxycontin Boar's lapsing into sudden, spontaneous and unprovoked F-bombs live and on air, with many millions of so-called "REAL AmeriKKKans," unaware of what exactly is going on, caught unaware and without warning. (And expect him to play the "heat of the moment" defence to explain all, especially as calls of complaint start flooding his good and loyal affiliates in mostly rural areas.) To be followed by outright scandal recalling that scene towards the end of A Face in the Crowd (1958), an indictment of television in the day, which sees Lonesome Rhodes (Andy Griffith), thanks to a sound engineer's miscue, letting slip some rather snarky comments about the intellect of his "just plain folks" audience and how easily they can be manipulated over the closing credits of a country-store-themed talk show he was then hosting; the calls of complaint to the network were rather heavy, and as the film ended, it was obvious: Lonesome Rhodes had essentially become his own worst joke.

TO BE CONTINUED

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