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18h33 UTC; THURSDAY, 29 JANUARY 2015: Before Fox News and their conservative prolefeed minions as insist that ons styl ekonomesie vryheid, and the defence thereof, is somehow Essential and Integral to AmeriKKKan National and Sovereign Identity and Interest start tearing into the following as Insults to National and Sovereign Interests, allow me to explain:
  • As if $4 million for a 30-second advertising spot during the Super Bowl's worldcast Sunday wasn't good enough for major national advertisers seeing such as one with Corporate Pride and Prestige (Fox, who has the broadcast rights for this year's Super Bowl, has sold out all available ad breaks), it turns out that such may not exactly translate into serious value for money, especially when reflected in subsequent sales and enquiries: Some studies out of Europe (howbeit involving equally-prestigious sporting events like the Olympic Games and the FIFA World Cup Final) suggest that many viewers of such high-end sport events may not exactly remember the advertisers or their messages some months on after the broadcast; such, in and of itself, may be something of a lesson for Super Bowl advertisers to ponder for what are probably one-off messages of the sui generis sort, the classic of which is probably Apple Computer's "Big Brother" spot from 1984 to introduce their Macintosh PC.
    What's more, a German researcher is suggesting that such advertising may not have much power or intrusion after all because many viewers are likely to eat during the commercial breaks, the ensuing noises essentially weakening the advert's potential value.
    So much for advertising during the Super Bowl being serious value for money.
    (Incidentally, the reason the Federal Trade Commission voided the Television Code of the National Association of Broadcasters in 1983 was because such was used to artifically control and inflate advertising rates and advertiser exposure in ways inconsistent with free-market principles, especially so during prime time.)
  • Blame changing market forces, not "insults to cultural heritage," for ConAgra Foods' announcing where Ry-Krisp crackers, a Minnesota institution in its own way, will no longer be manufactured from March after over a century or so of production, after which the Minneapolis plant as produced Ry-Krisp for some 90 years now will close and the 25 employees there being offered positions elsewhere within the ConAgra Foods organisation. For those who can't get over the news, there's a few other brands of rye crackers to stand in, howbeit imported, as in Wasa (originally from Sweden, now produced in Germany), Kavli (from Norway; profits from sales thereof go to a charitable trust) and Ryvita (from England).
In closing at this time, something of an admission I need to make: Since launching my Tumblr blog, "It's So Hanna-Barberaesque", last fall shortly after my mother passed away, Your Correspondent acknowledges where he's been devoting a little more time and effort to that particular blog, perhaps to the detrius of this Blog That Am! (as witness the less-than-frequent nature of these posts since the New Year). Too, "It's So Hanna-Barberaesque" has been gaining some audience share of late to the point of overtaking this blog's traffic numbers. Proving, no doubt, that many of you must probably like Hanna-Barbera-flavoured fanfics and musings more than political commentary as has been this blog's forte.

(In fact, the original inspiration for "It's So Hanna-Barberaesque," a mashup of the Cattanooga Cats unto the Old-Time Radio comedy Duffy's Tavern, was originally planned for this very blog as a way of giving this such some variety and diversity. Eventually, however, the decision to go unto Tumblr proved irresistable, what with such providing more opportunity to concentrate his energies unto the Hanna-Barberian.)

Ergo, it appears likely that I may feel like abandoning this The Blog That Am! before too long, what with tastes and rationale in blogging bound to be changing every so often; my own case being no exception, what with the allure of Hanna-Barbera's forgotten characters being given fresh attention and new leases on life through the fanfic form being somewhat irresistable to Your Correspondent. But cry not for moi over this news; on the contrary, such could actually be a blessing in disguise, letting a more imaginative side of moi come shining through.

In the interim, may I just say "thank you" for all your support in my over 15 years of blogging misadventures in a political or current-events vein ... and hope you can like me at "It's So Hanna-Barberaesque." Which, come to think of it, also includes a ready-to-use mobile version for those of you in the smartfone fraternity (as opposed to the extra-cost option which Yola has for upgrades, which I am unable to afford at this time).

As the Cattanooga Cats' bassist Scoots put it, "Wavy chitlin gravy!"

So till next time, folks: "73"

(Which, incidentally, was railroad telegraphers' shorthand for "goodbye.")

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